STAYING true to the Italian brand has helped Pizzini Wines win the favour of judges at the 2016 RACV Victorian Tourism Awards.
It’s the second year in a row that Pizzini Wines has won gold in the Wineries, Distilleries and Breweries category at a state level.
The popular wine brand also went on to win the national title in February this year after winning gold at the 2015 Victorian titles.
Katrina, Fred and Natalie Pizzini attended the gala night at the Crown Palladium last Thursday, with Bright Brewery winning silver in the same category, and Quality Hotel Wangaratta Gateway also winning silver in the Deluxe Accommodation sector, second only to the Royal Mail Hotel, Dunkeld.
Natalie Pizzini was thrilled with the family business’ second win in as many years and she viewed the accolade as acknowledgment they’re on the right track with their product direction.
Award comments detailed that Pizzini Wines was an Australian leader in the making of Sangiovese and Prosecco varieties.
“In speaking to one of the judges he complimented us for staying true to our brand and keeping to the niche market of the Italian varietal,” Ms Pizzini said.
“There are temptations to make wine according to the markets, but we have stuck to the origins of what has made our brand a success.
“The judge said we have found a secret to success that not all businesses can emulate.”
Pizzini Wines has 33 staff, mostly full-time, and this ranges from vineyard to front of house and Ms Pizzini said it is rewarding to know that a family who are predominantly wine makers and farmers can wine a tourism award.
The King Valley wine business was up against the best wineries, distilleries and breweries in the state, with Crittenden Wine Centre taking out the bronze and Little Creatures Brewery in Geelong also a finalist.
Minister for Tourism and Major Events John Eren congratulated the Victorian businesses who took out awards.
Tourism is worth more than $21 billion to Victoria’s economy and creates jobs for 210,000 Victorians.
“Victoria is only the tourism and events capital of Australia because of the hard work of those at the coalface – we’re so grateful for their efforts,” Mr Eren said.