THE Australian Sheep and Wool Show, held in Bendigo over July 19 to 21, proved to be a resounding success despite facing a formidable challenge from the elements.

Severe winds wreaked havoc on the showground, damaging tents and creating a chaotic scene early on the first day.

However, the resilience of exhibitors, organizers, and attendees shone through as the event rebounded to become a triumph.

And behind the scenes, the show's organisers worked tirelessly to ensure the event's success.

Total crowd numbers were down five per cent on the previous year, however organisers were still thrilled with 27,000 through the gates over the three day event.

"2023 was a record-breaking year in terms of crowd numbers," said Margot Falconer, CEO of the Australian Sheep Breeders Association.

"Despite experiencing the worst weather conditions in over 25 years of running the show, we welcomed similar numbers through the gates as our 2022 show."

The show's ability to attract a strong crowd is a testament to the enduring appeal of the sheep and wool industry, with Margot describing the event as a "fantastic feat".

A record-breaking number of over 2000 sheep took center stage, showcasing the diversity and quality of Australian breeds.

"Which in turn, meant more sheep breeders," said Margot.

"Site holders selling sheep related equipment, like pens and ramps had a great show.

"So the right people went to connect, which is what the show is supposed to be about.

"It's great to have that foot traffic, but at the end of the day, it's got to be viable for our sheep producers and the industry overall."

Serving as a vital platform for industry professionals to connect, network, and showcase their products and services, exhibitors reported strong sales, indicating a healthy and growing market for all things sheep and wool related.

The event also played a crucial role in educating the public about the importance of the industry to the Australian economy.

The showgrounds were bustling with activity and the pavilions full, as visitors explored the latest innovations in wool technology, indulged in delicious lamb dishes, and witnessed breathtaking fashion shows.

The show also boasted record numbers for shearing competitions and packed crowds for the dog trials.

The Dohne Merino breed was celebrated as the feature breed, while the newly introduced Valais Blacknose made its debut at the show, garnering significant attention.

With plans already in place for the White Suffolk breed to take centre stage at the next show, the Australian Sheep and Wool Show continues to be a cornerstone event for the industry and a captivating experience for visitors.